Red October Gallery is an art gallery and auction house located in the Red October Area on a small island in the center of Moscow. Associated with the old red bricked chocolate factory this area is the place-to-be for culture seekers.
The Cyrillic and Latin similarity of the letter ‘R’ in the gallery’s name was the starting point for this visual identity. This typographical approach is the key to the visual language of this identity. And of course never use red in an area dominated by red.