Studio Johan Nijhoff Beijing Design Week thumb.gif

area based identity for beijing design week

A visual identity for Beijing Design Week

beijing design week 2015

beijing design week 2015

This year's Beijing Design Week is held in 10 different areas divided over 4 districts of the city. For the identity redesign of this event we use the original set of BJDW shapes, extends this pallet and creates a communicative, recognizable bigger visual language for their branding. This identity is now able to subbrand and connect all areas representing BJDW. 

Every area now has its own shape, color and pattern for easy identification, while still belonging to the BJDW-family. A DIY-toolkit makes it easy to build these and create one big playful yet strongly recognizable family throughout China's main capital.

 

type  Event Identity

client  Beijing Design Week

location  Beijing, China

Made at Lava Beijing

Studio Johan Nijhoff Beijing Design Week 02.jpg
Studio Johan Nijhoff Beijing Design Week 01.jpg
Studio Johan Nijhoff Beijing Design Week 03.jpg
Studio Johan Nijhoff Beijing Design Week 04.jpg
Studio Johan Nijhoff Beijing Design Week 05.jpg